Jeep and ICECO Built a $789 Fridge. Here Is What You Are Paying For

Olive green ICECO x Jeep APL35 Limited Edition portable fridge sitting beside the grille of a vintage military Jeep

ICECO and Jeep have put out a co-branded portable fridge freezer, and the interesting question is not whether it works. It is what the badge costs you.

Here is the vehicle-free version of the spec sheet.

What it is

ICECO x Jeep APL35 Limited Edition
Capacity 37 quarts, 35 liters
Zones Dual, independently controlled, each refrigerates or freezes
Temperature range -4°F to 68°F
Power 12V or 24V DC, plus AC through an adapter
Compressor SECOP, with MAX and ECO modes
Control Bluetooth through ICECO's app
Body Aluminum
Dimensions 27 x 14.4 x 15.7 in
Weight 32 lb empty
Warranty 5 years on the compressor, 12 months on everything else
Price $789

Sold through ICECO's own product page. No other retailer is named, and no shipping date was given.

The dual-zone part is the real feature

Ignore the badge for a second, because this is the specification that justifies the category.

Two compartments, each independently set to refrigerate or freeze. That means cold drinks and frozen meat in the same box, on the same trip, without a bag of ice turning everything in the bottom half into a swamp.

Anyone who has run a cooler for a four-day trip knows the arc. Day one is great. Day two the ice is water. Day three you are drinking warm things and throwing out food you paid for. A compressor fridge removes that entire problem, and a dual-zone one removes the compromise of having to pick a single temperature for everything you brought.

-4°F at the bottom end is a genuine freezer, not a cool box. 32 lb empty is light for 37 quarts, which is what the aluminum body buys you.

The overland packing and gear storage guide covers where something this size actually goes in a rig, which matters more than people expect at 27 inches long.

You will need to think about power

A compressor fridge draws power continuously, which is a different proposition from a cooler that draws none.

Running it off the vehicle's 12V socket works while the engine is running. Leave it plugged into a single starting battery overnight and you are making a decision about whether the vehicle starts in the morning. The ECO mode helps. It does not change the physics.

That is the point at which people start looking at a second battery, a DC-to-DC charger, or a portable power station. Our inverter and overlanding power piece walks through the three ways to add capacity, and a fridge is the single most common reason people go down that road.

Budget for the power as part of the fridge, not as a separate project later.

What the Jeep badge adds

Honestly, cosmetics.

An olive finish ICECO calls 41 Green. Genuine leather on the carry handles and buckles. Brown tool-inspired details and rope-inspired elements.

That is the co-branding. The compressor, the dual zones, the temperature range, and the app are ICECO's standard APL35 hardware. If the look is worth money to you, that is a legitimate reason to buy it, and plenty of people happily pay for a finish that matches the rig. Just go in knowing you are paying for a color and some leather rather than for extra capability.

ICECO lists the standard APL35 separately. Compare the two prices before you decide the badge is free.

Is $789 a reasonable price

For a 37-quart dual-zone aluminum compressor fridge with a five-year compressor warranty, it is in the normal range for the category. Compressor fridges are simply expensive, and the cheap end of the market is where you find the units that fail in year two.

Where it is worth pausing is the question of whether you need dual zone at all. A single-zone fridge of the same capacity costs meaningfully less. If you mostly want cold food and drink and rarely carry anything frozen, you are paying for a feature you will not use.

The same logic that applies to budget recovery gear applies here. There are places to save money on an overland build and places not to, and the rule is roughly that anything with a motor or a warranty claim in its future deserves the better version.

Frequently asked questions

How much is the ICECO Jeep Edition fridge?

$789, sold through ICECO's website.

How big is it?

37 quarts, or 35 liters. It measures roughly 27 by 14.4 by 15.7 inches and weighs 32 lb empty.

Is it a fridge or a freezer?

Both. It is dual-zone, and each compartment can be independently set to refrigerate or freeze, from -4°F to 68°F.

What power does it need?

12V or 24V DC, or household AC through an adapter.

Does it have a built-in battery?

No. ICECO has confirmed its portable fridge freezers don't have built-in batteries and need an external power source, such as your vehicle's 12V socket, a second battery or a portable power station.

What is the warranty?

Five years on the compressor, twelve months on other parts.

Is the Jeep version different from the standard APL35?

The differences announced are cosmetic: the 41 Green finish, leather handle and buckle accents, and tool and rope-inspired details.

Whatever is keeping your food cold, the spare tire covers and decals are here when the rig needs the rest of its personality sorted.

Make the rig yours

Where to buy: the ICECO x Jeep APL35 Limited Edition is sold directly by ICECO at icecofreezer.com, where the current price and stock are listed. We do not sell it and we make nothing if you buy one.

Product photo courtesy of ICECO.

Lee Umberger, owner of CDD Graffix LLC, wearing glasses and a blue Myrtle Beach Jeep Jam hoodie
Lee Umberger

Lee leads CDD Graffix LLC, the company behind Jeep Decal Store. He is a Navy veteran who wheels a 1997 TJ with a 4.6 stroker, a 2021 Wrangler 392, and a decked-out Gladiator Willys Sport.

He has designed, printed, and installed vehicle graphics since 2009, from cut decals to full wraps, and has run the crews that do the work. He oversees the articles published here.

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