The 9th Annual Myrtle Beach Jeep Jam runs Friday, October 30 to Sunday, November 1, 2026, at 2501 N. Kings Hwy, Myrtle Beach, SC 29577. It is a three-day, Halloween-weekend Jeep festival built around an off-road obstacle course, a Sunrise Beach Crawl on the sand, the Show-N-Grime Jeep show, a Poker Run, a Trunk-or-Treat, an Overland Experience, and 120-plus vendors. Jeep owners pre-register for the weekend, while daily spectator tickets (about $10 per person, kids under 12 free) go on sale in October. This guide walks you through what happens, how to attend, and what to pack so you roll in ready.
In this article
- What is the Myrtle Beach Jeep Jam?
- What happens at Myrtle Beach Jeep Jam?
- 2026 highlights to circle on your schedule
- How do I register or attend?
- Plan your trip: where to stay and when to arrive
- What should I bring to Jeep Jam?
- Frequently asked questions
What is the Myrtle Beach Jeep Jam?
The Myrtle Beach Jeep Jam is an annual off-road and Jeep-lifestyle festival held on the Grand Strand in Myrtle Beach, South Carolina. 2026 marks the 9th year of the event, and it lands on Halloween weekend: Friday, October 30 through Sunday, November 1. The home base is 2501 N. Kings Hwy in downtown Myrtle Beach, a short hop from the ocean.
It is part show, part obstacle course, part beach party. Owners bring Wranglers, Gladiators, and other 4x4 rigs to run an obstacle course and mud pit, drive on the sand, show off their builds, and hang out with thousands of like-minded Jeepers. Spectators are welcome too, which makes it an easy day trip even if your Jeep stays parked. For the official schedule and registration, see mbjeepjam.com.
What happens at Myrtle Beach Jeep Jam?
The weekend packs a lot into three days. Here is what you can expect on the grounds and on the sand:
- Proving Grounds: an off-road obstacle course and mud pit run with spotters, so you can flex your rig on articulation, climbs, and the mud without going it alone.
- Sunrise Beach Crawl: a bucket-list drive with your Jeep on the sand at first light. It is a paid add-on and one of the most photographed parts of the weekend.
- Show-N-Grime: the event Jeep show where you display and compete, whether your build is freshly restored, caked in trail mud, or fully themed out.
- Poker Run: a driving game where you collect cards at stops around the area for a chance at prizes.
- Trunk-or-Treat ("Jeepers Creepers"): the Halloween-weekend tradition where decked-out Jeeps hand out candy. Great for families.
- Overland Experience: a look at overlanding gear, setups, and the slower, self-reliant side of Jeep travel.
- 120-plus vendors: a vendor village stacked with parts, gear, apparel, decals, food trucks, and more.
Rolling into Trunk-or-Treat or Show-N-Grime? A spooky spare tire cover instantly gives your rig a Halloween theme with zero fuss. Slip it on Friday, pull it off Monday.
2026 highlights to circle on your schedule
With three days on the calendar, a little planning helps you catch the parts you care about most. Here is how the weekend lays out:
| Day | Hours | Good to know |
|---|---|---|
| Friday, Oct 30 | Noon to 5:00 PM | Gates open midday. Ease in, walk the vendor village, warm up on the obstacle course. |
| Saturday, Oct 31 | 11:00 AM to 5:00 PM | The big day. Halloween proper, so expect the Trunk-or-Treat and themed builds to shine. |
| Sunday, Nov 1 | 11:00 AM to 5:00 PM | Last chance for the course and show field before everyone rolls out. |
Add-on experiences like the Sunrise Beach Crawl and Poker Run run at set times and can sell out, so book those early through the official site rather than waiting until you arrive.
Show-N-Grime rewards a rig with attitude. A tread-splatter hood graphic looks the part whether your Jeep is spotless or fresh out of the mud pit, and it goes on before you leave home.
Fits 2007 to 2017 Jeep Wrangler JK and JKU. Check your model year before ordering.
How do I register or attend?
There are two ways in: register your Jeep for the full weekend, or come as a spectator.
Registering your Jeep. Core Jeep registration is a pre-registered weekend package. It includes on-site Jeep parking for all three days, unlimited runs on the obstacle course and mud pit, two three-day admission wristbands, an official event t-shirt, and a swag bag. It also unlocks access to the paid add-on experiences like the Sunrise Beach Crawl, Show-N-Grime, and Poker Run. Because the event pre-registers attendees, daily registration is typically not available, so sign up ahead of time.
Coming as a spectator. Daily spectator tickets become available in October and run about $10 per person, with kids under 12 free. Spectator admission gets you into the vendor areas and viewing zones. Off-site paid parking is available nearby.
Always confirm current pricing, add-on availability, and any updates on the official site at mbjeepjam.com before you commit travel plans.
Plan your trip: where to stay and when to arrive
Myrtle Beach is a major resort town, so lodging is plentiful, but Halloween weekend is popular and rooms near the venue fill up. A few pointers:
- Book lodging early. Staying within a few miles of 2501 N. Kings Hwy keeps you close to the action and the beach. The closer you are, the easier the early Beach Crawl call time.
- Arrive Thursday or early Friday. Gates open at noon Friday. Getting in the night before means you are unloaded and relaxed instead of racing the clock.
- Plan for the sand. If you booked the Sunrise Beach Crawl, know your Jeep's tire-pressure and recovery basics before you air down.
- Bring the family. With Trunk-or-Treat, food trucks, and free entry for kids under 12, it is an easy weekend to make a family trip. For more on the community side, our guide to Jeep ducking is a fun primer before you go.
For the wider Myrtle Beach events calendar and area info, Visit Myrtle Beach is a helpful resource.
Ducking is a huge part of Jeep-event culture, and a playful spare tire cover fits right in on the show field and the beach. It is an easy conversation starter in a crowd of 4x4s.
What should I bring to Jeep Jam?
Late October on the coast is usually mild but unpredictable, and the obstacle course means mud. Pack for both. A quick checklist:
- Layers and a rain shell, plus closed-toe shoes you do not mind getting muddy.
- Sunscreen, a hat, and a refillable water bottle for the open show field.
- Basic recovery and air-down gear if you plan to run the course or the sand.
- A folding chair and shade for the long show-field hours.
- Cash and cards for vendors, food trucks, and add-ons.
- Your show-field look: a themed spare tire cover, hood decal, or Trunk-or-Treat setup so your rig stands out.
Deciding on a cover before you go? Our guide on how to choose the right spare tire cover covers size, fit, and style, and the Jeep car-camping guide helps if you are turning the trip into an overnight adventure.
Frequently asked questions
When is the Myrtle Beach Jeep Jam 2026?
The 9th Annual Myrtle Beach Jeep Jam takes place Friday, October 30 to Sunday, November 1, 2026, over Halloween weekend. Hours are noon to 5:00 PM Friday, and 11:00 AM to 5:00 PM Saturday and Sunday.
Where is the Myrtle Beach Jeep Jam held?
It is held at 2501 N. Kings Hwy, Myrtle Beach, SC 29577, in downtown Myrtle Beach near the oceanfront.
How much are tickets to Myrtle Beach Jeep Jam?
Full Jeep registration is a pre-registered weekend package that includes parking, obstacle course access, wristbands, an event t-shirt, and a swag bag. Daily spectator tickets become available in October and cost about $10 per person, with kids under 12 free. Confirm current pricing at mbjeepjam.com.
Can I attend Jeep Jam without a Jeep?
Yes. Spectators are welcome with a daily admission ticket, which gets you into the vendor areas and viewing zones. You do not need to own a Jeep to walk the grounds and watch the obstacle course and show.
What activities are at Myrtle Beach Jeep Jam?
The weekend includes the Proving Grounds obstacle course and mud pit, the Sunrise Beach Crawl on the sand, the Show-N-Grime Jeep show, a Poker Run, a Trunk-or-Treat, an Overland Experience, and 120-plus vendors.
Dress your rig for Halloween weekend
From spooky spare tire covers to Trunk-or-Treat themes, get show-field ready before you roll into Myrtle Beach.
Shop Holiday & Seasonal Tire Covers →Custom printed for Jeep and Bronco spares. Easy on, easy off.
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