Yes, the sixth generation Ford Bronco is full of Easter eggs. Ford's designers hid horses, lassos, GPS coordinates and even a cheeky note to future owners inside the 2021 and newer Bronco, the same way Jeep hides its Willys silhouettes and spiders. Some sit in plain sight on the dash. A couple require you to open the fuel door or get a flashlight into a wheelwell.
Here are nine you can actually go find today, with the exact place to look. Everything below is documented on real trucks, not guessed at. How many have you spotted on yours?
1. Lift Me Baby, etched inside the front wheelwells
Ford etched the phrase Lift Me Baby into the plastic front fender liners, where basically nobody sees it until a lift kit goes on or somebody goes looking with a flashlight. Ford knew exactly what most Broncos have in their future and left a note of encouragement. This is the hardest one on the list to confirm on a used truck, because trail dirt packs into the lettering fast.
2. EST. 1966 and the U13, U14 and U15 silhouettes inside the fuel door
Open the fuel door and you get a compact history lesson, exactly like the photo at the top of this page: the words EST. 1966 alongside embossed silhouettes of the three original 1966 Bronco body styles, each labeled with its internal Ford model code. U13 was the roadster, U14 the half cab pickup and U15 the wagon. Sixty years of heritage tucked behind a flap most people never look at.
Since you are already standing at the fuel door: dress up the outside of the same panel that hides the U13 codes. Cut from ORACAL 651 in our South Carolina shop.
3. The Bronco Knoll coordinates on the passenger side roll bar
Look up at the passenger side sport bar, above the front seat, and you will find a small mountain graphic with a set of coordinates: 34.5261 N, 116.75685 W. Those point to Bronco Knoll, a hilltop in the Johnson Valley OHV area of southern California where Ford did a chunk of the development testing for this generation. Owners have since driven out and found the spot from the coordinates alone. It is the Bronco equivalent of Jeep stamping Toledo on things: home, in numbers.
4. A bucking bronco inside the daytime running lights
Get close to the LED daytime running light housings and you will find the bucking horse worked into the lighting element itself. It is one of the more subtle placements on the truck and it is easiest to spot in daylight with the lights off.
5. Lasso symbols on the cargo tie-down loops
The rear tie-down loops carry a little lasso graphic instead of a generic hook icon, telling you what they are for in the most on-brand way possible. Practical hardware, western details.
6. Bronco EST. 1966 hiding behind the rear license plate
Take the rear plate off, or just tilt it, and the bumper underneath reads Bronco EST. 1966. It is stamped in a spot that is covered on essentially every truck on the road, which is exactly why it counts as an Easter egg rather than a badge.
7. The horse and flag on the automatic shifter
Broncos with the 10 speed automatic carry a small bucking bronco logo paired with an American flag on the shift lever. It is one of the few Easter eggs on this list you physically touch every single time you drive.
8. Bronco silhouettes scattered across the switchgear
Once you know to look for the horse in the controls you will keep finding it: the G.O.A.T. Modes selector, the traction control button, the air recirculation button and the hood release all carry a Bronco silhouette. There is one on the door removal disclaimer sticker too.
9. The branded door and roof removal tool kit in the glove box
Ford ships every Bronco with a door removal tool kit stored in the glove box, and the kit is branded top to bottom. The pouch wears the Bronco logo, and the tools inside are engraved BRONCO as well. Most owners never open the packet, which makes it a genuine hidden detail rather than a feature.
The full hunt list
| Easter egg | Where to look | Difficulty |
|---|---|---|
| Lift Me Baby | Front fender liners, inside the wheelwells | Hard, bring a flashlight |
| EST. 1966 with U13, U14, U15 | Inside the fuel door | Easy |
| Bronco Knoll coordinates | Passenger side sport bar | Easy once you know |
| Bucking bronco | Daytime running light housing | Medium |
| Lasso symbols | Rear cargo tie-down loops | Easy |
| Bronco EST. 1966 | Rear bumper, behind the license plate | Medium |
| Horse and American flag | 10 speed automatic shift lever | Easy |
| Bronco silhouettes | G.O.A.T. Modes, traction control, recirculation, hood release | Easy |
| Branded tool kit | Glove box | Easy |
Why do automakers hide Easter eggs?
Because owners love finding them, and because they buy real brand loyalty for almost no money. Jeep made the practice famous, and if you want to see how deep that rabbit hole goes, read our guide to hidden Jeep Easter eggs. Ford leaned into the same idea hard with the Bronco revival, using the eggs to tie the new truck back to the 1966 original. Every hidden horse is a reminder that this is a heritage vehicle and not just another SUV.
It is also the same instinct that makes people put decals on their rigs. The details are the personality. Ford started the story and owners finish it, which is the whole fun of the Bronco graphics scene, from subtle hood accents to full window patterns.
A tiny duck marking your fording line: the aftermarket Easter egg. People who get it, get it.
Frequently asked questions
How many Easter eggs does the Ford Bronco have?
At least nine well documented ones on the 2021 and newer Bronco, from the Lift Me Baby wheelwell etching to the branded door removal tool kit in the glove box. Owners keep reporting new finds, so the real total is almost certainly higher.
What do U13, U14 and U15 mean in the Bronco fuel door?
They are Ford's internal model codes for the three original 1966 Bronco body styles: U13 the roadster, U14 the half cab pickup and U15 the wagon. They appear inside the fuel door next to the words EST. 1966.
Where are the GPS coordinates on the Ford Bronco?
On the passenger side sport bar, above the front seat, next to a small mountain graphic. They read 34.5261 N, 116.75685 W and point to Bronco Knoll in the Johnson Valley OHV area of southern California, where Ford ran development testing for this generation.
What does the Ford Bronco wheelwell say?
The front fender liners are etched with the phrase Lift Me Baby. It is the hardest Easter egg on the truck to spot, because the lettering fills with trail dirt quickly.
Does the Bronco Sport have Easter eggs too?
Yes. The Bronco Sport is a different vehicle on a different platform and it carries its own set, including a vintage Bronco graphic printed on the tailgate glass. If you are deciding between the two, read our Bronco vs. Bronco Sport comparison.
Ford hid nine. You can add the tenth.
Precision cut Bronco decals from a small, family run shop cutting vinyl in South Carolina since 2009. Free shipping over $59.99.
Shop Bronco decals ›Jeep Decal Store is an independent aftermarket decal shop. We are not affiliated with, sponsored by or endorsed by Ford Motor Company or FCA US LLC. Vehicle and model names are used only to describe fitment.
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