The 2027 Jeep Wrangler Laredo is the ninth drop in Jeep's Twelve 4 Twelve series, revealed on July 12, 2026. It revives one of Jeep's classic trim names, wears one of the most graphic-heavy factory looks in the series, and brings back the tan soft-top. Here is what defines the Laredo.
What is the Jeep Wrangler Laredo?
The Laredo is the ninth installment in Jeep's Twelve 4 Twelve program, the 85th anniversary series that drops a limited-edition Wrangler on the 12th of each month. First shown as a concept at the 2026 Easter Jeep Safari, it reached production as a heritage and style edition built on the Wrangler Willys foundation.
A revived name with real history
The Laredo name is not new to Jeep, and its roots are a big part of why this drop matters. The original Laredo arrived in 1980 as a dressed-up appearance package on the CJ-5 and CJ-7, and it was the most fancied-up CJ you could buy until the Limited came along. It leaned on bright chrome, including a chrome grille, bumpers, wheels, and trim, along with comfort touches like a leather-wrapped steering wheel, a tachometer, and a quartz clock.
Just as important for a decal fan: the original Laredo was defined by its graphics. It wore bold Laredo decals on the hood and bodysides, the same signature the 2027 edition brings back. The package carried over when the Wrangler YJ replaced the CJ in 1987, sitting alongside trims like the Islander, Sahara, and Renegade, and the name itself is a nod to Laredo, Texas. So the 2027 Laredo is not a random throwback. It revives a nameplate that was decal-forward from day one.
The Laredo's factory decal and graphics package
For a decal-focused build, the Laredo is one of the more graphic-heavy Wranglers Jeep has released. Straight from the factory it wears:
- Laredo hood decals, center and side, with statement-making graphics Jeep describes as inspired by archival designs
- Distinctive bodyside decals that reinterpret the classic Laredo striping with sharper, contemporary proportions
- A rear lasso-style "4WD" decal, a nod to the Southwestern, rodeo-era theme
- Bronze tow hooks and bronze-accented Jeep and Trail Rated badging
- A unique Gobi accent grille for a warm, unmistakable front end
Inside, the badging continues with exclusive Laredo details, including a rear swing-gate plaque stamped with the coordinates of Laredo, Texas, and a custom center console badge. The whole look leans into earth tones and Southwestern heritage rather than a single accent color.
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Trail hardware from the Xtreme 35 Package
The Laredo comes standard with Jeep's Xtreme 35 Package, the same setup that gives several Twelve 4 Twelve editions their stance. It includes:
- 35-inch BFGoodrich KO2 all-terrain tires
- Bronze beadlock-capable wheels
- A 1-inch factory lift
Unlike the Moab 392 or Willys 392, the Laredo is a heritage and style build rather than a HEMI V8 edition, so the appeal here is the look paired with trail-ready hardware.
The tan soft-top returns
One of the Laredo's headline touches is the reintroduction of the tan soft-top, given a modern execution. A Sky One-Touch power top is available on the four-door, and a black hardtop is offered on both the two-door and four-door.
Color options
The Laredo pairs its earth-tone, Southwestern theme with a broad set of Wrangler exterior colors. Available options include '41, Black, Bright White, Hydro Blue, 'Joose, Earl, Firecracker Red, and Granite Crystal.
Bison Brown interior
Inside, the Laredo uses Bison Brown Nappa leather seats with front heat and power adjustment, finished with Mayan Gold accent stitching. A Global Black dash surround, grab handle, armrests, and center console keep the cabin modern and grounded.
Watch the official reveal
Jeep unveiled the Laredo as Drop 9 of the Twelve 4 Twelve series. Here is Jeep's official reveal video.
Price and availability
The Laredo is offered as a two-door or four-door. Jeep set the starting MSRP at only $1,995 over a Wrangler Willys equipped with the Xtreme 35 Tire Package. Orders open later in July 2026, and like every Twelve 4 Twelve edition, it is built in limited numbers.
Where the Laredo fits in Twelve 4 Twelve
As drop nine, the Laredo follows the military-inspired Sarge and continues the anniversary run's habit of reviving Jeep history. Editions ten through twelve keep dropping on the 12th of each month through October 2026. See the full lineup in our complete Twelve 4 Twelve guide.
If you want to carry the Laredo's theme, or your own, further across the vehicle, our custom text hood lettering and hood graphics are made in the USA, and our spare tire covers fit specific Wrangler and Gladiator model years.
Related reading
- Jeep Twelve 4 Twelve: all 12 Wrangler special editions
- Jeep Wrangler Sarge: the military-inspired Twelve 4 Twelve drop
Frequently asked questions
What is the Jeep Wrangler Laredo?
The Laredo is the ninth drop in Jeep's Twelve 4 Twelve series, a 2027 heritage edition that revives a classic Jeep trim name. It is built on the Wrangler Willys with the Xtreme 35 Package, a full Laredo graphics package, a returning tan soft-top, and a Bison Brown Nappa leather interior.
When did the Jeep Wrangler Laredo come out?
It was revealed on July 12, 2026, as the ninth Twelve 4 Twelve edition, with orders opening later in July 2026.
How much does the 2027 Wrangler Laredo cost?
Jeep set the starting MSRP at $1,995 over a Wrangler Willys equipped with the Xtreme 35 Tire Package. It comes in two-door and four-door configurations in limited numbers.
What colors does the 2027 Wrangler Laredo come in?
Available exterior colors include '41, Black, Bright White, Hydro Blue, 'Joose, Earl, Firecracker Red, and Granite Crystal.
What decals come on the 2027 Wrangler Laredo?
From the factory, the Laredo wears Laredo hood decals (center and side), distinctive bodyside striping, and a rear lasso-style "4WD" decal, along with bronze tow hooks, bronze-accented Jeep and Trail Rated badging, and a Gobi accent grille.
What was the original Jeep Laredo?
The original Laredo debuted in 1980 as a dressed-up appearance package on the CJ-5 and CJ-7, known for bright chrome and bold Laredo hood and bodyside decals. It carried over to the Wrangler YJ in 1987 and was one of the most upscale Jeeps of its era.
Does the Wrangler Laredo have the HEMI V8?
No. Unlike the Moab 392 and Willys 392, the Laredo is a heritage and style edition built on the Wrangler Willys foundation, not one of the 6.4 liter HEMI V8 drops.
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