Jeep just pulled the cover off the 2026 Gladiator lineup, and there is plenty here for anyone who loves a truck built to get dirty. The headliner is a new heritage special edition called the Willys '41, and it arrives alongside two fresh exterior colors, Reign and Goldilocks. Here is what stood out to us, and what it might mean if you are planning your next build.
The Willys '41 leans hard into Jeep military history
The Willys '41 is a nod to the Kaiser Jeep M715, the military truck Jeep built for service decades ago. The styling leans into that story without feeling like a costume. It rides on 17-inch Olive Drab-painted wheels and wears a Mojave hood finished with a retro-inspired decal, then rounds out the look with steel front and rear bumpers, a Mopar triple-hoop grille guard, and mud-terrain tires. Inside, you get tan seat inserts paired with Mantis Green bolsters, a combination that reads vintage without shouting about it.
The powertrain carries over with one change worth knowing. The 3.6-liter V6 still makes 285 horsepower and 260 lb-ft of torque, but for 2026 it pairs exclusively with the eight-speed automatic, as the six-speed manual has been dropped from the lineup. Pricing for the Willys '41 starts at $47,840 before the $1,995 destination charge.
Reign and Goldilocks at a glance
| Color | Paint code | Look | Notes |
|---|---|---|---|
| Reign | PHT | Deep purple, eggplant to amethyst | Returns from 2023; first time on Gladiator |
| Goldilocks | PYC | Warm amber gold | Formerly Bright Amber Pearl; late availability |
Reign brings purple to the Gladiator for the first time
Reign is a deep purple, closer to eggplant or amethyst than anything flashy, and it carries paint code PHT. Jeep offered a color called Reign back in 2023, so this is more of a return than a debut, but 2026 marks the first time it shows up on the Gladiator. Availability can vary by trim, so check the configurator for the build you want.
Purple is one of those colors that either works or it does not, and Reign lands on the subtle side of the spectrum. If you want to break up all that color without hiding it, our purple and Reign color guide walks through decal pairings that play well with the shade.
Goldilocks is a warm amber gold with a late arrival
The second new color is Goldilocks, a warm amber gold wearing paint code PYC. If that shade looks familiar, there is a good reason. Jeep sold this same color previously as Bright Amber Pearl, so it is a known quantity coming back under a new name. One thing worth clearing up: Goldilocks is not Inca Gold, which carries the separate code PYJ, so do not mix the two up when you are spec'ing a truck. Jeep has Goldilocks listed as late availability, which means it should surface later in the model year rather than at launch.
We put together a full Goldilocks color guide if you want to see how it behaves in different light and which graphics pair with it.
The takeaway
None of this is a huge mechanical shake-up, and that is okay. The Willys '41 is a clean heritage package with real trail hardware, and both new colors give Gladiator buyers more ways to stand out in the lot. If a new one is in your future, our Gladiator decals are a good place to start planning the look before it even lands in your driveway.
Put a name, callsign, or Willys nod across the hood of your new Gladiator. Cut in the USA in 63 colors.
Frequently asked questions
What is the 2026 Jeep Gladiator Willys '41?
It is a heritage special edition inspired by the Kaiser Jeep M715 military truck. It comes with 17-inch Olive Drab wheels, a Mojave hood decal, steel bumpers, a Mopar triple-hoop grille guard, and mud-terrain tires. Pricing starts at $47,840 before the $1,995 destination charge.
What are the two new 2026 Gladiator colors?
Reign, a deep purple with paint code PHT, and Goldilocks, a warm amber gold with paint code PYC that arrives later in the model year.
Is Goldilocks the same as Inca Gold?
No. Goldilocks, paint code PYC, was previously sold as Bright Amber Pearl. Inca Gold is a different color that carries code PYJ.
Source: Off Road Xtreme.
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